Produce portrait video that keeps rooms recognisable and text legible. This practical overview is written for property professionals deciding what to create, how to review it and where it may fit in an estate-agency workflow.
Plan for 9:16
A portrait video has a much narrower field of view than landscape listing photography.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Protect the important room feature
Do not blindly crop away windows, fitted furniture or room proportions. Plan each shot individually.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Keep overlays readable
Keep text away from interface-covered screen edges and make labels contrast with the background.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Check motion
Inspect animation for image morphing and unexpected changes to doors, objects or flooring.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Test the final file
Review on a real phone before releasing. Confirm correct address, room captions and branding.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Turn existing listing media into finished content
PropReel offers a £99 starter for three listings, using existing approved property media. See the original work and discuss suitable deliverables.
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