A step-by-step production workflow for estate agents using photographs they already own. This practical overview is written for property professionals deciding what to create, how to review it and where it may fit in an estate-agency workflow.
Review image quality and permissions
Check image resolution, seller approval and any photographer usage restrictions before you start.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Build the room sequence
Put exterior and key selling rooms in a sensible order. Room names must match the property facts.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Choose restrained camera movement
Use movement that keeps the layout believable. Avoid warped furniture, duplicated fittings and transitions that suggest features which do not exist.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Add branding and captions
Use the agency logo and legible room labels sparingly. Do not add claims not supported by the listing.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Export formats and quality-check
Watch the full film on desktop and phone. Check crops, subtitles, opening frames, address data and whether the file fits each channel.
Practical application: agree who owns this step, make the relevant checks before publication and keep the finished asset consistent with the approved property listing. When reviewing production quality, use the source photographs as your reference rather than treating an automated output as unquestionable evidence of the property's condition.
Turn existing listing media into finished content
PropReel offers a £99 starter for three listings, using existing approved property media. See the original work and discuss suitable deliverables.
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