Turn apartments into direct bookings.
Serviced accommodation sells on imagery, and guests book what they can picture themselves in. PropReel turns your apartment photography into reels that showcase the space and amenities - built to drive direct bookings and reduce reliance on the platforms.
Bookings live and die on the visuals.
Guests choose serviced apartments almost entirely on how they look and feel. Static photos do part of the job, but video is what stops the scroll - and producing it for every unit across a portfolio is not economical the traditional way.
- Listings depend heavily on imagery, and video converts better than stills.
- There is a constant need for fresh social content across units.
- Operators manage multiple properties and cannot film each one.
- Direct-booking channels need standout content to compete with the OTAs.
From apartment photos to booking reel.
A done-for-you workflow - no editing software, no dashboard.
Send the apartment
Share photography for a unit or a new property joining the portfolio.
We build the reel
We showcase the space, layout and amenities that win bookings.
Add your branding
Your brand, location and a direct-booking call to action.
Drive bookings
Reels for Instagram, TikTok and your direct-booking channels.
Content that converts to stays.
Apartment showcases
Show the space and layout guests are booking.
Location & amenities
Sell the neighbourhood and on-site amenities.
Corporate stays
Position units for the corporate and relocation market.
New units
Market new properties the moment they join the portfolio.
Seasonal promotions
Run seasonal and last-minute booking campaigns.
Direct-booking push
Drive guests to book direct and away from OTA fees.
Formats for serviced accommodation.
Direct Booking
Space-and-amenities reel with a book-direct call to action.
Corporate Stay
A polished cut aimed at business and relocation guests.
New Unit
Launch reel for a property joining the portfolio.
Seasonal Offer
Timely reel for seasonal or last-minute availability.
Show the stay, win the booking.
A fast way to turn apartment photography into scroll-stopping reels that push guests to book direct.
- Works from the apartment photography you already have.
- Built to drive direct bookings, not just impressions.
- Consistent across every unit and property.
- Turned around within 24 hours as new units come online.
Questions operators ask.
Can this help with direct bookings?
Yes. Reels are built to showcase the space and can carry a book-direct call to action to move guests off the OTAs.
Do you cover multiple properties?
Yes. A consistent format works across a portfolio, and new units can be marketed as they come online.
Do we need to film the apartments?
No. We use your existing apartment photography - no shoot required.
Can reels suit corporate guests?
Yes. We can pitch a unit toward the corporate and relocation market where that is the audience.
What is the turnaround?
Within 24 hours, so new availability is promoted quickly.
Turn your apartments into bookings.
Send us one of your units and we will return a booking-ready sample reel within 24 hours.