Keep every managed property on screen.
Managing hundreds of units means a constant flow of availability and a lot of under-used photography. PropReel turns that imagery into consistent, on-brand reels across the portfolio - for resident acquisition, available units and landlord reporting.
A large portfolio, inconsistent content.
With a lot of properties and units under management, marketing tends to be ad hoc - some buildings get video, most get none, and nothing looks consistent. The photography exists; it just never becomes content.
- Large numbers of properties make case-by-case video impractical.
- Content across buildings and units is inconsistent and off-brand.
- Marketing teams need a repeatable way to produce, not one-offs.
- Existing unit and building photography is under-used.
One format across the whole portfolio.
A done-for-you workflow - no editing software, no dashboard.
Send the unit or building
Share photography for an available unit or a managed building.
We build the reel
A consistent format keeps every property on-brand.
Apply your branding
Portfolio branding, rent and availability on every reel.
Publish and report
Reels for social, resident acquisition and landlord updates.
Content across every building.
Available units
Promote every available unit with a consistent reel.
Apartment buildings
Showcase a managed building and its amenities.
Build-to-rent
Market BTR schemes with a repeatable, on-brand format.
Portfolio-wide consistency
Keep every property visually aligned to one brand.
Resident acquisition
Drive enquiries with reels built for social feeds.
Landlord reporting
Give landlords marketing assets that show the property working.
Formats for a managed portfolio.
Available Now
Per-unit availability reel with rent and key details.
Building Showcase
Amenities-led reel for a managed building.
BTR Reel
Repeatable format for build-to-rent schemes.
Landlord Update
A tidy asset to include in owner reporting.
Repeatable marketing across the portfolio.
A consistent way to turn unit and building photography into reels, so every managed property looks marketed to the same standard.
- One consistent, on-brand format across all buildings.
- Works from unit and building photography you already hold.
- Repeatable production, not one-off video projects.
- Turned around within 24 hours as units become available.
Questions management teams ask.
Can you keep a large portfolio consistent?
Yes. A single format is applied across every building and unit, so the whole portfolio looks aligned.
Does this work for build-to-rent?
Yes. BTR schemes suit a repeatable reel format for units and amenities.
How is this different to the letting agents page?
Property management is built around consistent, portfolio-wide production; letting agents is focused on marketing individual instructions quickly.
Do we need new photography?
No. We use the unit and building imagery you already hold.
What is the turnaround?
Within 24 hours, so available units are promoted without delay.
Market every managed unit to the same standard.
Send us one available unit and we will return a branded sample reel within 24 hours.