Every lot promoted before the gavel.
When dozens or hundreds of lots need promoting before a fixed sale date, editing a reel for each one by hand is impossible. PropReel turns catalogue photography into fast, consistent lot reels - so every property gets a run before the auction closes.
Too many lots, one fixed date.
Auction marketing runs against the clock: a full catalogue of lots, all needing promotion inside a fixed window. Producing bespoke video for every property manually is unrealistic, so most lots get little more than a catalogue entry.
- Lots must be promoted within a fixed pre-auction window.
- Auction houses process large volumes of properties at once.
- Editing a bespoke reel for every lot by hand is not realistic.
- Catalogue photography is under-used beyond the listing.
From catalogue to countdown, fast.
A done-for-you workflow - no editing software, no dashboard.
Send the lot
Share catalogue photography or a lot listing.
We build the reel
A consistent lot format produced quickly, at volume.
Add auction branding
Lot number, guide price, auction date and your branding.
Promote the catalogue
Reels for social and email through the run-up to sale.
Promotion for the whole catalogue.
Featured lots
Give headline lots a standout reel to lead the campaign.
Auction countdown
Build urgency with countdown reels as the date nears.
Investment lots
Package investment properties for the right buyers.
Land & residential
Promote varied stock - land, residential and commercial lots.
Catalogue promotion
Turn the catalogue into a run of matching reels.
Unsold lots
Re-market unsold lots quickly after the sale.
Formats for auction marketing.
Featured Lot
Standout reel for a headline lot.
Auction Countdown
Urgency-led reel as the sale date approaches.
Investment Lot
A reel aimed at investors and portfolio buyers.
Land Lot
Clear presentation of a land or development lot.
Volume video against a fixed deadline.
A fast, consistent way to turn catalogue photography into lot reels, so every property is promoted before the gavel falls.
- Works from the catalogue photography you already have.
- Built for volume - promote many lots, not just the headline ones.
- Consistent lot format across the whole catalogue.
- Turned around within 24 hours to beat the auction date.
Questions auction houses ask.
Can you handle a full catalogue?
Yes. The workflow is built for volume, so you can promote lot after lot rather than only the headline properties.
Can you hit our auction date?
Yes. Reels come back within 24 hours, which suits fixed pre-auction windows.
Do land and commercial lots work?
Yes. Residential, land and commercial lots all work with a consistent format.
Can you re-market unsold lots?
Yes. Unsold lots can be re-cut and re-promoted quickly after the sale.
Do we need new photography?
No. We use your existing catalogue photography.
Create more content for every catalogue.
Send us one lot and we will return a sample reel within 24 hours - before your next auction.