Plot releases and show homes, reel after reel.
A central marketing team supporting multiple sites cannot commission bespoke video for every plot and phase. PropReel turns new-homes photography into a consistent, repeatable stream of reels across every development - same branding, same quality, whatever the site.
Great photography, spread thin across sites.
Housebuilder marketing runs at volume: multiple developments, constant plot availability and central teams keeping every site supplied with content. Bespoke video for each plot simply does not scale.
- A large amount of content is needed across many developments at once.
- Plot availability and incentives change constantly and need re-marketing.
- A central team has to keep every site on-brand and consistent.
- Professional new-homes photography is under-used once the brochure is done.
One workflow across every development.
A done-for-you workflow - no editing software, no dashboard.
Send the plot or site
Share photography for a plot, show home or development.
We build the reel
A repeatable format keeps every site consistent while the content stays specific.
Apply house branding
Your master brand, plot pricing and incentives on every reel.
Scale it out
Finished reels for each plot, phase and sales centre, on schedule.
Repeatable content across every plot.
Plot releases
Release plots as they become available with a consistent reel format.
Show homes
Turn show-home photography into an aspirational walkthrough.
Phase launches
Open each new phase with a branded hero reel.
Incentives & offers
Promote deposit contributions and offers with timely reels.
Specification highlights
Showcase kitchens, finishes and specification across the range.
Neighbourhood & lifestyle
Sell the location and lifestyle around each development.
Formats for a housebuilder marketing team.
Plot Release
Consistent per-plot reel with pricing and availability.
Show Home
Walkthrough reel from show-home photography.
Phase Launch
Hero reel to open a new phase or development.
Incentive Push
Timely reel for offers and sales-centre events.
Consistent content, whatever the site.
A repeatable production line for new-homes video, so a central team can keep every development supplied.
- One consistent, on-brand format across all developments.
- Scales with your release schedule without new productions.
- Works from the new-homes photography you already commission.
- Turned around within 24 hours to hit release dates.
Questions new-homes teams ask.
Can you keep branding consistent across sites?
Yes. Your master brand is applied to every reel, so multiple developments stay visually consistent.
Can this scale to lots of plots?
Yes. A repeatable format means you can produce reels for plot after plot without a new production each time.
Do show homes and CGIs work?
Yes. Show-home photography and CGIs both work, which helps market plots ahead of completion.
How is this different to the developers page?
Housebuilders is built around repeatable, scalable output across many plots and sites; developers is more about individual scheme launches.
What is the turnaround?
Within 24 hours, so plot releases and phase launches stay on schedule.
Keep every plot and phase supplied with content.
Send us a plot or show home and we will return a branded sample reel within 24 hours.