Consistency
A common standard for the way property content looks and is delivered across branches.
Deploy Propreel centrally across multiple branches with consistent branding, workflows, production standards and support.

The question is whether the capability can operate across several branches without producing several different standards.
A common standard for the way property content looks and is delivered across branches.
A workflow people can actually use rather than another tool that sits unused after launch.
Clear brand rules, quality standards and ownership of the production process.
A commercial and operational model designed around the group's actual listing throughput.
Branches or a central team submit property media; Propreel handles production against agreed standards.
Install the workflow into the organisation and create the content internally.
Keep routine work in-house and use Propreel for overflow, specialist work or central quality control.
Branches, listing volume, central marketing structure and existing production process determine the right model.